What does the law look like when setting up a marketplace business? What’s the difference from a traditional e-com and what do you need to think about before setting up your new platform? Picture a common scenario when an online retailer decides to add a marketplace to their existing e-com, thus creating a hybrid marketplace…
Category: E-Commerce
DEEP DIVE: The Product Data Model
One of the major differences between being a traditional E-com (where products are purchased or manufactured by the E-com owner) and a marketplace is that in a marketplace model, it is the seller herself who is responsible for providing the marketplace with product data. This means that the seller’s product data model must be aligned…
What will e-commerce look like tomorrow?
The landscape of E-commerce is being redrawn at a furious pace. Traditional models are being challenged and platform models are becoming an increasingly interesting alternative for many players. Having the opportunity to broaden their range and at the same time not having to sit on their own stock attracts many for obvious reasons. Many traditional…